Volvo names new head of security


Volvo Automobiles has named Asa Haglund the new head of its protection centre, which plays a direct function in automaker’s intention to reduce all collisions in the future.

Haglund, 46, begun on February 1, Volvo claimed Monday.

Haglund joined Volvo in 2004 as a crash analyst. Throughout virtually 19 years with the organization, she has also held key roles these kinds of as the supervisor of rear-stop collisions and little one protection, according to her LinkedIn profile.

Volvo, which invented the 3-place safety, has referred to its new EX90 electric flagship SUV as tits “most secure product at any time.”

One critical characteristic in the car is an inside radar system intended to ensure that no one is unknowingly remaining at the rear of in the auto. One aim is to end sizzling car deaths, which government statistics demonstrate have taken the life of extra than 900 small children in the U.S. considering the fact that 1998.

Haglund succeeded Thomas Broberg, who experienced served as acting head of the protection center considering the fact that last summer. He will return to his preceding part as senior specialized advisor for basic safety.

Broberg took in excess of leadership of the protection middle just after Malin Ekholm remaining the organization to sign up for California-dependent EV startup Rivian as vice president of chassis, dynamics and characteristics.

Ekholm congratulated Haglund on LinkedIn saying, “I could not think of a much better human being to direct this astounding team … congratulations to both of those Volvo and you Asa! This is likely to be Magnificent.”

Volvo R&D manager Anders Bell named Haglund the “perfect healthy” to lead the safety heart.

“Our next era of entirely electrical cars and trucks will further more elevate our standards in basic safety,” he additional in the release.

Volvo has emphasised safety as just one of the brand’s exceptional promoting factors for many years.

When the automaker launched its XC90 in 2015 it gave the top quality massive SUV two key safety techniques as standard products.

A single was automatic braking if the driver is at threat of staying involved in an accident at an intersection.

The other was a system that protects the driver from serious personal injury if the car or truck operates off the highway. That involves front seats with a Volvo-patented shock absorbing framework created to decrease the effect on the spine.

For substantially of the 2010s, the automaker said that its vision was that by 2020 no human being ought to be killed or critical injured in a new Volvo. When asked no matter if it has been prosperous, the business has reported that the pronouncement was “a vision” fairly than a hard concentrate on.

Haglund is now tasked with guiding the enterprise towards its zero-collision upcoming.

“I am really psyched and proud of this prospect to lead our Basic safety Centre and to support more advance what protection suggests for Volvo Automobiles and the sector alike,” Haglund mentioned in the launch.

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