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30.11.2022: … delivering UK-developed drop-in EV technology to US market for the first time
First partners announced for Electrogenics international installer network, equipping iconic models with drop-in EV conversion tech
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… delivering UK-developed ‘drop-in’ EV technology to US market for the first time
• First partners announced for Electrogenic’s international installer network, equipping iconic models with ‘drop-in’ EV conversion tech
• TATC and Xerbera to serve the US market, where demand for EV conversion tech is particularly strong and increasing
• UK firm’s sophisticated ‘plug and play’ electric drivetrain tech will be offered for Land Rover Defender, Jaguar E-Type, classic Porsche 911 and Triumph Stag
• Exclusive partner network to set to expand into additional territories, with further announcements to follow
• Continued growth underlines growing global demand for classic cars converted to electric power, a sector in which the UK leads the world
British EV technology company, Electrogenic, renowned for its classic car EV conversions, has revealed global expansion plans by developing strategic partnerships to serve the rapidly expanding US market.
TATC and Xerbera are the first partners to join Electrogenic’s global installer network. These new relationships will allow Electrogenic’s UK engineered conversion kits, featuring Electrogenic’s proprietary technology, to be offered to customers in the US for the first time – enabling American enthusiasts to convert automotive icons such as the Land Rover Defender and Jaguar E-Type to clean, sustainable electric power.
This is just the start of Electrogenic’s international expansion; the carefully vetted and comprehensively trained installer network will soon grow further, with announcements regarding other territories to follow in the coming weeks and months.
The new installer network will be able to fit the Oxford, UK based Electrogenic’s range of transformative ‘drop-in’ EV conversion kits, delivering cutting-edge, proprietary ‘plug and play’ electric drivetrain technology – the tech that has underpinned Electrogenic’s sustained growth in recent years – to the rapidly growing international market.
Steve Drummond, co-founder, Electrogenic said: “We’re delighted to announce Xerbera and TATC as the first partners in our exclusive installer network, and Electrogenic’s initial entry into the US market.
“We’ve been inundated with enquiries from North America since we first revealed the kits, which convert automotive icons to sophisticated EV power, so we’re delighted to have such fantastic partners serving customers across the pond.
“In TATC and Xerbera we have two partners whose values are very much aligned with ours; they both place quality of workmanship and customer service front and centre in what they do. They also share our broader vision; they’re both driven to convert these wonderful, iconic vehicles to run on clean, sustainable electricity.”
By leveraging the international network of exclusive partners, Electrogenic will cater to the significant global demand that exists for its highly-innovative EV conversion technology – delivering dynamic, sustainable and reliable electric motoring to a wider audience than ever before – taking the company as a whole to an exciting new era.
Partners with a shared passion for quality
Vermont based TATC, known in North America and beyond for its painstaking, ‘nut-and-bolt’ restoration work on Land Rover Defenders, will install Electrogenic’s electrification kits for the much-loved Defender models, as well as two other British automotive icons, the Jaguar E-Type and Triumph Stag.
Xerbera, headquartered in Dallas – widely respected for its comprehensively re-engineered custom Land Rover builds, as well as its restoration work – will offer Defender conversion and restoration packages. All works will be carried out with Xerbera’s customary quality and attention to detail, creating silent, powerful, go-anywhere Defenders equipped for adventuring in a low-carbon world.
The Texas firm will also carry out conversions of Jaguar E-Types, Porsche 911s, and other models that become powered by Electrogenic.
Transformative EV technology, developed in the Britain
Electrogenic’s innovative range of kits is produced under the outfit’s recently expanded ‘Powered by Electrogenic’ technology arm, and comprises options for the Land Rover Defender, Jaguar E-Type, classic Porsche 911 as well as the Triumph Stag – with different specifications of battery and motors available – catering a broad range of customer needs and budgets.
All the ‘drop-in’ kits are defined by their quality and depth of engineering, developed in-house by a research and development team comprising leading automotive engineers, programmers and electrical experts, and overseen by formed Arrival Ltd Chief Engineer, Francis Prime.
The ‘plug and play’ powertrain solutions reflect Electrogenic’s approach of developing and manufacturing its own technology, which includes in-house designed software, printed circuit boards (PCBs) and digital dashboards, as well as bespoke Battery Management Systems and vehicle charging technology. The driver interface also gets attention, with sport, eco and traffic modes, as well as a regen-based hill-descent control function for the Defender.
Electrogenic’s cleverly packaged drop-in kits also use highly innovative mechanical componentry, including a unique system for creating high-density battery packs, as well as exceptionally compact in-line and transverse reduction gearboxes, all manufactured in the UK. The neat packaging solutions ensure that for each ‘drop-in’ kit variant, the existing vehicles’ existing structure and architecture is preserved. This approach ensures that all Electrogenic conversions are entirely reversible.
All drop-in kits drive through single speed, fixed ratio transmissions, and are capable of up to 6.6kW AC charging, as well as rapid CCS charging, for total convenience.
Drummond concluded: “This announcement marks the start of an exciting new chapter for Electrogenic, as we continue to grow our operation and global footprint – at a time of surging demand for EV conversion technology. We’ll be announcing further partners for other territories in the coming weeks and months, so stay tuned.”
– John Cooke, photos Electrogenic
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